Case Study: Esquan’s Digital Transformation
Challenges
One of the main contenders in the field of digital solutions and marketing is the Esquan company, which experienced difficulties in problematics of maintenance of interaction with clients and effective realization of the digital marketing strategies. The previous CRM was severely disintegrated, thus causing delays and lack of optimal leads and customer touch-points opportunities. Also, there was a need to optimize the digital marketing mix aimed at changing the audience’s perception of the brands and stimulating their demand.
Objectives
Esquan planned on making significant changes to CRM and wanted to upgrade and strengthen the company’s communication with the customers, as well as work on the company’s digital marketing to become more effective. The key objectives were to improve the managing of client relations, raise company/public recognition, and boost conversion.
Solutions Provided
- Digital Marketing: Search engine optimization and online advertising solutions along with social media and content marketing and pay per click.
- CRM Odoo Implementation: Integration of Odoo CRM in its organization with the aim of improving the central management of the relations with clients and boosting internal business productivity.
Implementation
Skytech adopted a comprehensive approach to address Esquan’s needs:Skytech adopted a comprehensive approach to address Esquan’s needs:
1. Digital Marketing Strategy Development:
Implemented an organic Search Engine Optimization, social media marketing dong, content marketing, and pay-per-click advertising- SEO: Semantically evaluated an Esquan’s Website to choose relevant keywords and provided a detailed keyword analysis.
- Social Media Marketing: Wrote good content and was in charge of the social media awareness for brand promotion.
- Content Marketing: Created the appropriate content to help attract and retain the future customers.
- Pay-Per-Click Advertising: Conducted PPC management for a proper funnel of traffic meant for Esquan’s website.
2. CRM Odoo Implementation
- Initial Assessment: Not only, I was able to conduct a detailed analysis of Esquan’s CRM requirements to see where it stands and where it is lacking.
- System Design: Developed a corporate CRM solution in Odoo by analysing the specific requirements of the case company to improve on customer relations.
- Installation and Configuration: The realisation and implementation of CRM Odoo systems as well as integrating the same with others systems in the organization.
- Customization: Configured the CRM System to Esquan requirements, where we could modify the Work flows and the Reports as well.
- Training and Support: Combined with the smooth software implementation we also offered in-depth training to all the staff of Esquan and set up a support structure to sustain a perfect performance by the installed system.
Results and Benefits
Outcomes
- Enhanced Digital Presence: The digital marketing techniques helped in obtaining increased brand awareness and web traffic
- Improved Customer Engagement: Effective and efficient management of customer relationships were enhanced through the Odoo CRM implementation and also meant that customers’ engagement and satisfaction was achieved.
- Operational Efficiency: Another major advantage was realizing the growth in efficiency of work and the decrease of numerous administrative tasks at organizing various highly-efficient automated processes and special-tailored workflows.
- Higher Conversion Rates: Managing the customers more efficiently and launching specific campaigns were some of the reasons that helped raise the conversion ratios and therefore the sales.
Conclusion
Skytech in taking charge of the Esquan digital marketing and CRM Odoo helped them address the mentioned challenges resulting to overall positive impact that affected their goodwill, customer satisfaction, and on their flow of business processes. The custom made strategies offered a firm framework to enable steady and continuous improvement in the growth and performance in the digital marketplace.
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